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Société britannique spécialisée dans la gestion des liens sponsorisés, la société propose désormais ses services en France ainsi qu'en Allemagne.La société propose depuis quatre ans une suite logicielle. Son principe : gérer et optimiser les campagnes de liens sponsorisés sur les différents moteurs de recherche. Disponible en mode hébergé, la suitelogicielle comprend différents modules permettant à l'entreprise utilisatrice de gérer le processus de Pay per Click, de gérer automatiquement les enchères et d'analyser le cout d'acquisition et comportement du consommateur
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Overall job purpose
To take retain and grow the French base of technology clients: by ensuring that they are well trained; by providing telephone, email and face to face support from both a technical and search marketing perspective; by keeping them well informed of technology upgrades; and by supporting them and their clients in their use of the system.
To assist the Account Director in creating and closing new business opportunities.
Scope
• Reports to Account Director France
Key interdependent relationships
• Takes direction from Account Director and provides proactive support and input to Account Director.
• Depends on expert support from UK Customised team to fulfil client support requests
• Depends on expert support from UK ROI implementation team to fulfil client support requests and to implement new clients
• Depends on UK technical team to be informed of tech upgrades
• Delivers business growth opportunities from existing clients and new leads to AD
• Delivers invoicing approval to UK Finance team
Key responsibilities (including decision making authority)
• Responsible for maintaining French client satisfaction
• Responsible for growing business from existing clients
• As the day to day client contact responsible for keeping an ‘ear to the ground’ and alerting Account Director to:
o recurring technology problems
o potential technology upgrades
o competitor developments
o commercial opportunities
o inappropriate/inefficient system use
o potential growth opportunities
Key activities
Delivers optimum account management through excellent execution by:
• Responding to all inbound account queries on a timely basis and in a professional manner
• Appropriately escalating issues internally
• Maintaining regular face to face contact with clients to develop strong personal relationships, including entertaining clients
• Regularly accessing client accounts to provide a ‘health check’ of both the clients’ technical use of the system, and their practical application of search marketing strategies
• Accessing ROI systems to ensure optimal and efficient set up and maintenance
• Sharing and applying best practice through liaison with international counterparts
• Teaming with UK support team on complex issues
• Acquiring ROI+ specialism for routine requests to reduce dependence on UK ROI support team
• Organising appropriate cover during periods of absence
Enhances own development by:
• Taking responsibility for staying informed and up to date with industry knowledge and skills.
• Participating in management team, account team and client meetings as appropriate.
• Developing productive internal and external relationships, facilitating exchange of ideas and knowledge.
• Regular reviews of own performance and building of self development plan.
Success indicators and measures
• Client satisfaction: measurable through surveys and client feedback
• Growth of client spend
• Reduction in client inbound requests and issues – measurable through emails to FR support email address
• Reduction in reliance on UK support team to assist in response to client queries
• Growth of search marketing and competitor knowledge – through quality of employee’s feedback to clients
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